Maruti has plans to rev up sales of the Dzire, India's fourth most-sold car, by relaunching it.
Maruti Suzuki India on Tuesday reported a 28 per cent rise in exports at 263,068 units in 2022, its highest ever overseas shipments. The company's previous highest exports was achieved in 2021 with 205,450 units. The highest exported models in 2022 were Dzire, Swift, S-Presso, Baleno and Brezza, the company said in a statement.
Having learnt lessons from the past with Baleno and SX4 models, the company is preparing to aggressively tap customers who are looking to upgrade, with the Ciaz, on which it has invested Rs 620 crore (Rs 6.2 billion) on development.
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Maruti Suzuki India and Hyundai reported single-digit sales growth in July with the sports utility segment continuing to drive overall demand in the market. Mahindra & Mahindra witnessed a 29 per cent increase in passenger vehicle dispatches while Tata Motors saw a marginal increase in the wholesales last month. Maruti Suzuki on Tuesday said its total domestic passenger vehicle sales stood at 152,126 units last month as compared to 142,850 units in the year-ago month, a growth of 6 per cent.
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Sedans and hatchbacks have both lost market share to SUVs, which now account for more than 50% share of the 4 million-odd-unit PV market in the country.
Overseas shipments at auto firms expanded at a brisk pace year-on-year (YoY) in March, bumping up the overall annual exports for FY22 and taking it to a record level for some like Maruti Suzuki India and Bajaj Auto. Amid a semiconductor shortage, a depreciating rupee and a strong demand in various export destinations, passenger vehicle makers diverted capacity meant for the local market in favour of the more-lucrative export market. Among the passenger vehicle makers, market leader Maruti Suzuki led the rally with its overseas shipments touching a record level of 238,376 units in FY22 - the highest for the company in any financial year.
Maruti is trying to move up the segment by focusing on premium cars, SUVs and even trucks.
Seven years after it announced Nexa, there's no mistaking the seriousness with which Maruti wants the segment to grow, says Pavan Lall.
With the government not continuing with lower excise duty beyond December 31, major car makers, including Maruti Suzuki, Hyundai, GM India and Honda have raised vehicle prices by up to Rs 127,000.
'We remain in touch with the Chinese side, in Beijing as well as in Delhi, to bring predictability in the supply chain.'
The Swift gets the boot! We preview the new Maruti Suzuki Swift Dzire.
Swift Dzire delivered on its promise of being a proper sedan and found favour with Derby respondents.
Maruti Suzuki has launched the Ritz to consolidate its share in the fast-growing market for compact cars. This segment accounts for almost 70 per cent of the car market and Maruti Suzuki already has a 58 per cent share with brands like the Swift.
The Swift DZire, which is essentially a replacement model for the Esteem, was launched by Maruti Suzuki to strengthen its dwindling position at the entry-level of the sedan segment. The car was launched with an attractive price tag of Rs 4,49,000 in March, 2008.
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Maruti Udyog is all set to launch the Suzuki Swift in India.
This will be the company's third UV for the Indian car market.
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Maruti Suzuki, Hyundai and Tata Motors reported a decline in wholesales in September as the companies curtailed dispatches to dealers to reduce inventory build-up amid a decline in demand. Maruti Suzuki India reported a 4 per cent dip in total domestic passenger vehicle wholesales last month to 144,962 units compared to 150,812 units in the year-ago month. The auto major said sales of mini segment cars, comprising Alto and S-Presso, grew marginally to 10,363 units against 10,351 units in September 2023.
Maruti Suzuki India (MSI) and Hyundai posted single-digit growth in domestic sales in June, even as the overall passenger vehicle segment crossed the 20 lakh units sales mark for the first time-ever in the first half this year. Toyota Kirloskar Motor reported a double-digit growth in dispatches to dealers, while Kia saw a dip in wholesales last month. MG Motor India also reported a double-digit increase in retail sales in June 2023 compared to the same month last year.
That's a tailor-made opportunity for rivals such as Renault, Ford and Nissan who have stepped on the gas on customer offers.
The new Swift has been built on the fifth-generation HEARTECT platform, which improves the hatchback's strength and rigidity while also benefitting its power to weight ratio.
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In the ongoing tug-of-war for supremacy in the Indian car market, Hyundai blinked first by withdrawing 'temporarily' its advertising brochure 'Xing ahead of the Swift' in response to a legal notice served last week.
The company is looking to exploit the upper B+ segment, which has seen high demand growth since the launch of Maruti's Swift, followed by several models like the Hyundai i20, Fiat Grande Punto, Maruti Ritz, Volkswagen Polo and Nissan Micra.
The country's largest carmaker Maruti Suzuki India (MSI) witnessed a 3 per cent drop in production last month. In a regulatory filing, the auto major reported total production of 145,560 units in November compared to 150,221 units in November 2020. "The shortage of electronic components had a minor impact on the production of vehicles during the month," it noted.
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In a second attempt to challenge the dominant position of Maruti Swift, GM India will launch a cheaper variant of Sail U-VA that will cost Rs 529,000.
This could be make or break product for the company.
Competition and capacity issues have led to a drop in market share for Maruti's premium hatchback. A new version aims to re-capture it.
